Joe Omar

**One thing beginners often misunderstand about e-commerce is ROAS.
A 5x ROAS isn't automatically better than a 2x ROAS. It all depends on your margins, product cost, and how profitable you are after everything is paid. I'd rather scale a profitable 2.3 ROAS than have a 5 ROAS campaign that can't spend enough to grow. Don't just chase high ROAS. Understand your numbers and know what you can afford to pay to acquire a customer.
That's when scaling starts making more sense.**

**One thing beginners often misunderstand about e-commerce is ROAS.
A 5x ROAS isn't automatically better than a 2x ROAS. It all depends on your margins, product cost, and how profitable you are after everything is paid. I'd rather scale a profitable 2.3 ROAS than have a 5 ROAS campaign that can't spend enough to grow. Don't just chase high ROAS. Understand your numbers and know what you can afford to pay to acquire a customer.
That's when scaling starts making more sense.**